Consumer Behaviour 2nd Internal Assessment

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Group Presentation in Class

Begins Nov 9, 2008


Each presentation should not be more than 20 slides.

Concepts should be brought out.

Groups should not repeat product or service.

Every member should participate and present.


TOPICS :


Influence of friends, family, culture, subculture on an individual.

Choose any product or service and showcase how influence impact consumer behaviour for the


product or service.


OR


Persuasion & Communication with regard to CB and bring out how group influence contributes to Persuasion & Communication

Choose any Ad or stimulus which contains both persuasion and communication elements and


capture the concepts therein.

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